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soumu   Tue, 19 Nov 2013 08:03:18 +0000

Saturday, October 12th 2013 was the day that my dream c […]

Saturday, October 12th 2013 was the day that my dream came true.


It was the day that Pokémon X and Pokémon Y launched
all across the world at the same time.
Launch events were held in France, New York, Germany, and Japan.
The whole world celebrated the day.


I feel very grateful.


Since the launch day is the same worldwide,
all players across the world can enjoy the game at the same time;
sharing the discovery and adventure together.


I’m happy to have achieved that task and delighted that
I could bring that experience to each and every one of you!
I’m full of appreciation.


This time, the themes of the game are ‘beauty’, ‘bonds’, and ‘evolution’.
The game was developed with the aim that the player would
raise their Pokémon with love.


There’s an even bigger theme to the game, however;
one that I’m always thinking about when I’m directing Pokémon games,
and one that I think applies to the real world:
‘Let’s create a better world together’.


The world is full of wonderful encounters that depend on the
circumstances we find ourselves in.
If you were born one year earlier, you may have made a set of
completely different friends.
If your tastes were different, you may have met different people.
Suppose, too, that your parents had never met…
If you think like this, you realize that everyone’s life
depends on the chance encounters that they make.


Encountering people is both coincidental and miraculous.
We encountered each other in the same era, on the same planet.
That’s a miracle.
These encounters shouldn’t be about fighting,
but about making a better world together.
The titles ‘X’ and ‘Y’ come from this idea.


The letters ‘X’ and ‘Y’ suggest lines on an axis.
The lines of both letters head in different directions,
but there’s a point at which they cross, or intersect.
I used the letters with the idea of intersection in mind;
the idea of the common points we share with one another, rather than our differences.


‘Let’s create a better world together!’
I developed this game to communicate this idea.


It took three and a half years to develop this game.
Taking into account the localization groups for each language,
more than five hundred people were involved in the development.


I deeply appreciate developing this game with all of these wonderful staff,
and I appreciate the miracle of the encounters that I had with them!


Please enjoy the game from many different directions!


See ya!


soumu   Wed, 31 Jul 2013 07:37:56 +0000

Today, Wednesday July 31st; 10:00AM. At this time, for […]

Today, Wednesday July 31st; 10:00AM.
At this time, for the first time, Game Freak published its own game.


It’s a new kind of mix of solitaire and horse racing.

The game isn’t an action game, or a simulation game.

You play a round of solitaire, and the results are reflected in the following horse race.
If your round of solitaire goes well, your horse will gallop skillfully.

The game of solitaire is well known for being an open-ended sort of game to pass the time.
But in ‘Solitiba’, there’s a definite objective. This game is based on a new type of solitaire.

A strain developed by Game Freak.

Please give the game a try!

Official Home Page:

Promotion Video:


*This game is playable only for Japanese 3DS hardware.



soumu   Fri, 21 Jun 2013 07:35:53 +0000

Check this out! I appeared in “Ikimono-gakariR […]

Check this out!

I appeared in “Ikimono-gakari” promotion video clip titled “Egao” ,(“Smile”).
*Ikimono-gakari is a famous Japanese band.

It was just amazing!!!

I had a opportunity to be a part of it, because of my
earlier appearance on “Ikimono-gakari’s” radio show,
where I met Yoshiki Mizuno – writer and composer the song.

Encounting people is wonderful,
as it opens up new possibilities and experiences.


Early morning in Roppongi, on 9th of June 2013.
That day I had a flight to Los Angeles,
so I asked to have a recording as a first person.

I was sitting in the middle. Recording started.

I did all director asked me to, and…
“OK! Cut! It’s done.”

I thought we were just rehearsing,
but director said it was good.

All happened in a split second.
I had fun doing the recording.


Here is full video clip.
*This video clip may be available in Japan only.

It was a great experience !

Thanks for inviting me, “Ikimono-gakari”

Official site of Ikimono-gakari.’m planning to attend the event, too.)



soumu   Thu, 20 Jun 2013 01:10:57 +0000

Today I’d like to talk a bit about this year̵ […]

Today I’d like to talk a bit about this year’s E3,
which took place in Los Angeles from the 11th of June.

I was asked by Satoru Iwata – Nintendo’s President – to join the
“Developer Round Table” for a presentation and Q&A.

Until now, Japan used to be the first country to have a
new Pokémon game announced.
We were always releasing game in Japan before E3 was held,
and we had a chance to discuss it. This year was different.

I usually do not have much for the press during E3.
So it was great to be invited to the “Developer Round Table”,
and prepare my presentation.

I arrived in Los Angeles on the 9th of June.
There is a 16 hour time gap between Japan and L.A.
After the 10 hour long flight, rehearsal started immediately.


The day after that we had another rehearsal.


And finally, the day came.
Here is a photo from the first day of rehearsal.

I hoped that the auditorium…

would be full of people.

It started!
There were a lot of press members gathered in the hall.

It was full of people.
Thanks everybody!!

And action!
Tsunekazu Ishihara gave a speech that was about 20 minutes long,
and a 40 minute long presentation.

The presentation went well.
And then the time for Q&A had come.
From that point photography and recording were permitted.



It was amazing.
About 200 companies and about 300 people came to see the presentation.
I really appreciated everyone’s participation.

It was great to be there together with Shigeru Miyamoto,
Takashi Tezuka, and Eiji Aonuma of Nintendo, and Masahiro Sakurai from “Sora”.
Thank you very much.

And this is how the E3 “developer Round Table” went for us.

Here’s a video clip from the presentation.
It’s about 5 minutes long.

And here is the information from Nintendo Direct.



soumu   Tue, 18 Jun 2013 09:33:30 +0000

For this game we spent lots of time and on localization […]

For this game we spent lots of time and on localization
from Japanese to many other languages.
Thanks to our collaboration with various teams and
companies over a period of seven years,
we managed to achieve our dream.


To launch the game simultaneously worldwide.


Maybe that dream doesn’t sound so difficult,
but because of the huge amount of text and names within the game,
it takes the creative co-operation of many, many people to achieve it.

All that text and all those names need to be translated into
English, French, Italian, Spanish, and Korean.

It’s very demanding work, but I believe all those involved did a great job.

And because of that effort,


on Saturday, October 12th, 2013,


Pokémon X/Y will be launched at the same time everywhere.
It will be on the shelves in stores all across the world on the same day.

It is like, when you go fishing, and
can’t identify you caught.
Checking on the web and still can’t find out what is it.
It will be an incredibly exciting day.

I hope all the players across the world feel that excitement too.

Finally it will come true.
It is a big achievement.

On that day; October the 12th, 2013,
Pokémon will evolve into the next stage.

Please be there!



soumu   Fri, 31 May 2013 05:38:18 +0000

I experienced that unusual place for the first time! I […]

I experienced that unusual place for the first time!
I was nervous all the morning, before going there.
That place is…

It was a radio recording studio, I visited!

Cool microphones!!
Big booth!!
Many people!!

I was all nervous waiting there with my heart pounding…

Inside, I met with a band named “Ikimono – gakari”
All members: Yoshiki Mizuno, Kiyoe Yoshioka, Hotaka Yamashita.
*They are very famous in Japan.

Their song titled “Egao” (“Smile”) is a theme song for an upcoming this summer,
new Pokémon movie.
*Japanese title will be: ” Shinsoku no Genesect Mewtwo Kakusei ”

I was already totally nervous.
And then…

I became a special guest on “Ikimono – gakari” radio program called:
“Ikimono – gakari’s Garden Party”

The recording started and our chat went very well.
Everyone was very kind, so I wasn’t so nervous anymore.

Time passed really quickly in a nice atmosphere, and we finished.
With everyone’s help, I will remember my first radio recording
as a very nice experience :)

We talked about music and Pokémon related themes.
If You wanna know more, please check it out.

I want to thank to all band members for a great time.



“Ikimono – gakari’s Garden Party”
The episode I was invited to.
*Pokemon Official Site:

Ikimono – gakari’s official sight:

Leader, Mr. Mizuno’s twitter:


sato_hitomi   Tue, 05 Feb 2013 09:50:20 +0000

Hello everyone! Have you had a chance to play “Po […]

Hello everyone!

Have you had a chance to play “Pokémon Dream Radar”?

You can get? it as downloadable software for your 3DS
“Pokémon Black 2/White 2.

For the first Time!!
Here is one page of the presentation,
with a drawing by game director Takao Unno!

※■”Pokémon Dream Radar” Game flow
※ Catch the legendary Pokemon using 3DS AR function!?
※・Activate exclusive 3DS software “Pokémon Dream Radar.”
※ Use AR (expanded reality) function with camera.
※ Find “Dream Orbs” surrounding you, and collect them.
※・If you collect certain amount of “Dream Orbs,”
※ legendary Pokémon will appear on AR monitor.
※When legendary Pokémon will show up, catch him !

In this game player doesn’t catch Pokémon with Poke Balls,
but by using Gyro function of 3DS, and repeatedly pressing a button.
Takao drew the illustration to help understand the concept.

The idea is very different to the one in original, RPG style Pokémon games.
The priority was, to make player feel good, having dynamic controls.

Like playing tennis, for example.
The most important thing is to use the racket skillfully.
To improve your own skill, you can challenge progressively more skillful opponents.
The type and length of play will depend on who your opponent is.

It’s important to proceed with programming in a smooth manner,
and make a game with no delays.
We also need to produce the game’s visuals in a smooth and timely fashion, too.

What’s the best way to develop a game?
We considered these questions and used our conclusions
to produce the game “Pokémon Dream Radar”!!!

If you haven’t had a chance to play the game,
please give it a go!



shiho_haraguchi   Thu, 24 Jan 2013 06:50:38 +0000

For the first time ever! Because Pokémon originates fro […]

For the first time ever!

Because Pokémon originates from Japan,
since Red/Blue in 1996,
we have been releasing information in Japan first.

But this time everything changes.
Pokémon X/Y will be launched at a same time, worldwide!

As announced on January 9th, on “Poké”
- international Pokemon website,
legendary Pokémon names will be same worldwide.


Pronunciation for names in Japanese is:

And in English it is:

You might wonder why this information is
not available on the Japanese official homepage.

Frankly. This is the first time in a history,
while fans from abroad are getting news faster, than fans in Japan.

In a way, simultaneous game launch,
became a special event for our fans from abroad.

So, everyone who just saw the new legendary Pokemon names:
congratulations !
You are the very first in the world!!!



shiho_haraguchi   Mon, 21 Jan 2013 06:24:13 +0000

Hello everyone! Did you have a chance to watch our anno […]

Hello everyone!

Did you have a chance to watch our announcement video
on the 8th of January(Japan time) ?
If you haven’t seen it yet, you can check it out at here:

And here is the link to the Nintendo Pokémon Direct video,
in which you can learn about the history of Pokémon:

And links for Japanese fans:

And here is the press release.

We are aiming to deliver genuine entertainment that can be enjoyed
simultaneously by people from all over the world.

Never-before-seen Pokémon that will be discovered for the first time by people from across the globe.
Pokémon that are brought to life and look as if they are right in front you.
Stunningly dynamic Pokémon battles.
Breathtakingly beautiful visuals that take full advantage of the 3DS hardware’s power.
An innovate communication system that will make you feel connected with
players from around the world as you play the game.
A new battle mechanism that allows your Pokémon to become even more powerful
when the bonds you share grow stronger.
A story and music that can be enjoyed by all.

Whether this is the player’s first game, or if he or she is a veteran of the Pokémon series,
our goal is to deliver genuine entertainment that will make all players smile,
regardless of their age, gender, country, language, or culture.

The Pokémon series has always been more than just a game.
It’s a series that brings people together, and encourages them to get excited and
have fun as if they were at a festival.
That is why I wanted to achieve my long-time dream of a worldwide simultaneous release
with these new entries to the series.

Pokémon X and Pokémon Y–the evolved sixth generation of Pokémon.

Genuine entertainment that people have been waiting for is here.

October 2013.

I look forward to being able to play with everyone from around the world.


Ends here.

I’m directing the game, and leading the talented team here at Game Freak.
We’re currently hard at work creating a game we think will be really something special.

Please wait until October to experience it yourself!



shiho_haraguchi   Tue, 08 Jan 2013 02:15:19 +0000

At last! The time has come. On Tuesday, 8th of January. […]

At last! The time has come.

On Tuesday, 8th of January. At 8.00pm of Japan time,
we will announce some Pokémon news to everyone!!
I would like everyone to check it out!

I would like everyone to share this moment with
your family, love ones, friends and colleagues!!

Of course, everyone who love Pokémon,
but those who don’t know Pokémon yet are also welcome to join us!

I want everybody to check this info, therefore
please spread and share this information at office,
school, club activities, any circle!!
I would like everyone to share and spread this news widely!

In Japan You can check official Pokémon website at 8:00PM on January the 8th.

For the exact time of the announcement in your time zone, please check the official Nintendo website.
You can find the links below.

I am also looking forward to it!


8th(Tue) 8:00PM

USA Eastern Time
8th (Tue) 6:00AM

USA Pacific Time
8th (Tue) 3:00AM

United Kingdom

France, Italy, Germany, Spain
8th (Tue) 12:00PM

Pokémon Official Site:

Nintendo Homepage:

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